The French beauty industry consisting of both skincare and cosmetic products is the most vibrant industry with big brands having homes in France. The French beauty industry is filled with a plethora of skincare and beauty products, with a demand for its products in other countries.
The total exports of beauty products including makeup preparations as well accounted for a total worth $8.87 billion exports in 2021 from France. The exports of beauty and makeup preparations from France this year, so far, have shown a slight increase but frequent fluctuations.
France’s Beauty & Make-up Exports
France’s exports in the past 5 years are shown in the export data represented below. The year 2017 amounted to $6.8 billion, followed by $7.6 billion in 2018, $8.1 billion in 2019, $7.5 billion in 2020, and 2021 amounting to $8.8 billion – the highest value of exports, seen historically.
Top Exporting Partners In 2021
According to France export data 2021, the top exporting partners for the French beauty industry are—China (17.5%), Singapore (11.5%), the USA (8.4%), Germany (6%), Italy (5.5%), Hong Kong (4.9%), Spain (4.6%), the UK (4%), South Korea (2.8%), and Belgium (2.1%).
France’s Exports YoY Comparison
The exports of France for beauty products have surged merely by a different percentage of 0.25% in 2022 compared to 2021 for the same period measurement in both years. The total increase in the exports till Q2-2022 amounted to 11.21 million thousand.
Exports Surge In 2022 So Far
The French beauty industry this year has been going through frequent fluctuations. In January, the exports amounted to $812.2 million, followed by a downward trend of $64.6 million the next month, and immediately followed by a slight increase of $36.8 million in March 2022.
France’s beauty products exports in May 2022 amounted to $689.5 million, followed by the total exports of $782.9 million in June 2022, representing an increase of $93.4 million with a percentile increase of 13.5% – the last surge in the exports so far in 2022.
In July 2022, the exports amounted to $697 million, showing a decline in the exports by a value difference of $85.9 million with a percentile decrease of 10.9%, implying a downward trend for the French beauty industry and exports of beauty products (skincare & cosmetics).
Why French Beauty Industry Is Declining?
According to Cosmetics Europe, the beauty industry of France accounted for a value of 12 billion euros in 2021, following Germany at the top with a market value of 13.6 billion euros. The US beauty industry is more robust than the market of France in terms of product sales.
While the products are mostly manufactured in France, the USA’s market for beauty products is believed to be also a lot more active and volatile. Insider explained that the skincare regime among French people involves a lesser amount of products as compared to the US skin regime.
The strict beauty standards in the US result in a higher demand for such products. Yet, the exports for beauty products (skincare and cosmetics) amounted to $4.26 billion to the US for 2021. This is far lower than the export value of the French beauty industry in 2021.
The changing trend in the use of cosmetics and beauty products has changed in recent years. Consumers are increasingly adopting the idea to use fewer and lesser products, instead taking care of their skins organically. The manufacturing methods need to be reformed and the inclusion of more natural ingredients than chemical products has become necessary.
